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Five Vital Themes for Marketing 2019

ITSMA’s 2019 research and event themes for B2B services and solutions marketing leaders revolve around a key finding: marketers are gaining influence, expanding their scope, and adding more value to their business. This is what we see emerging from our various studies as well as from conversations with a wide range of thought leaders. We have distilled this research and input into the five vital themes that matter to our members.

by Julie Schwartz February 5, 2019 Read more

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