Marketing Vision is the one industry event focused exclusively on marketing excellence and leadership for B2B services and solutions in the connected economy, and ITSMA’s 2019 program promises to provide insight and best practice examples for marketers to apply to their own organization in this era of digital transformation.
Business opportunities look enormous if you are a provider of services and solutions that can help companies with their digital transformation. As more and more companies look to digitize business processes and incorporate digital-based business models, they’re hungry for a broad range of new ideas, capabilities, and tools to accelerate change.
HCL’s recent branding campaign, “The Relationship Beyond the Contract,” provides a great case study in how companies can develop and execute a B2B brand message that goes far beyond a high-level tag line and rallying cry. The Awards Program judges were especially impressed with HCL’s use of LinkedIn as both a platform and a source of sponsorship, as well as the extensive use of employees as a channel to ensure message consistency.