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  • The Power of Influence in B2B Marketing

    More B2B marketers are looking to influencer marketing to cut through the clutter with compelling and differentiated content. What is influencer marketing? In our latest Viewpoint, leading proponent Lee Odden, CEO of TopRank Marketing, explains that influencer marketing involves more than external, one-way communication. It is about engaging both internal and external industry experts who have active networks to co-create and share content for mutual benefit.

    by Julie Schwartz January 17, 2019 Read more

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