ITSMA podcast, Practicing ABM, jointly produced with MomentumABM, digs into the opportunities and challenges of using social media to strengthen account-based marketing, with discussion on issues including account selection, engaging with key accounts, training for social media, metrics, and more.
April 10, 2018 Read moreAsk ITSMA: In your most recent How Buyers Consume Information study, did you find significant differences in the information preferences or behavior between business and IT buyers?
January 26, 2017 Read moreMarketers routinely use customer data and examples to build credibility with their thought leadership. For the most part, though, we’re still creating thought leadership for our customers, not with them. New ITSMA research will explore best practices and new approaches to engage customers early in the development process to strengthen innovation, relevance, and credibility.
September 29, 2016 Read moreITSMA interviews John Gallagher, IBM’s Vice President of Digital Marketing, for the latest thinking from IBM on current and emerging priorities, the benefits of “digital first,” and how best to keep up with digital innovation.
August 18, 2016 Read moreSubscribe to our newsletter for the latest insight, research and event news.
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