ITSMA Viewpoint with Brian Harvey of HarVeritas Consulting and former Managing Director at Accenture, on insight-led marketing and the four essential steps that marketing leaders need to take in today’s data-driven world.
CDW’s analytics and insights team is an essential cog in the company’s data-driven marketing approach, and has become a dynamic source of actionable insight to help sales and marketing identify and capture new business opportunities.
For most B2B marketing organizations, the practice of data-driven marketing has yet to measure up to the promise. For the leaders, however, the ability to turn raw data into usable insight relies first and foremost, on having a clear organizational commitment. Leaders in insight-led marketing are far more likely to have reorganized and put in place a clear strategy to take advantage of the reams of data now available.