With little debate about whether account-based marketing (ABM) is worth the investment, the current discussion among B2B marketers focuses mostly on which type of ABM is right for their organizations and how best to move forward from initial program development. ITSMA’s new eBook with Demandbase, Accelerating ABM Impact, makes the case that ABM practitioners today should focus on moving to a blended strategy.
October 10, 2017 Read moreSubscribe to our newsletter for the latest insight, research and event news.
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