The recent push to improve marketing agility at Dell Services highlights a number of essential lessons for marketers interested in following suit. As Mona Charif described at ITSMA’s recent Marketing Leadership Forum, Dell’s use of scrum for its “Problem Meet Solution” campaign supported faster time to market, improved customer engagement, and increased team satisfaction.
June 15, 2016 Read moreSubscribe to our newsletter for the latest insight, research and event news.
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