How Salesforce Is Redefining Education and Training Services

  • Author(s) Lori Weiner
  • Published March 11, 2015
  • 8 Pages
  • Category Portfolio Management
  • Type Member Research
  • 8 Pages
  • .PDF Format

Wayne McCulloch, senior vice president, Salesforce University, came to Salesforce a year ago and is doing what the company mandates—innovating. As he sees it, corporate education has become static, outdated, and ineffective. Technology has changed the way education is delivered: in his view, it can and should change the way we think about corporate education, too. This is especially important for a cloud company, where customers can leave at any time.

In this Viewpoint, McCulloch shares his vision for using technology to fundamentally change the way businesses think about education and training services. He offers a case study in reinventing both the way these services are delivered and the role they play in the wider business strategy.

This document is available at no charge to employees of an ITSMA member company. It’s also available for sale to non-members.
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