The Marketing Strategist:

ITSMA Announces Finalists for 2016 Marketing Excellence Awards

August 29, 2016


Twenty five leading technology, telecom, and professional services firms have reached the final round with ITSMA’s 2016 Marketing Excellence Awards for creating standout programs for B2B services and solutions. 

Marketing Excellence Awards 2016The Marketing Excellence Awards program, now in its 19th year, focuses exclusively on marketing for B2B services and solutions. The seven award categories reflect the most important dimensions of a strategic, comprehensive approach to B2B marketing: brand, thought leadership, customer experience, sales enablement, and more.

Finalists this year include tech stalwarts such as Adobe, Cisco, Dell, EMC, and IBM; telecom industry leaders including Juniper and Vodafone, and top professional services firms including EY and PwC.

“I continue to be amazed by the quality of the submissions that we receive and the results that these marketers are delivering for their companies. The competition for this year’s program is deeper than it’s ever been, but this year’s finalists really separated themselves from the pack,” said Dave Munn, President and CEO of ITSMA.

The 2016 Marketing Excellence Awards Categories and Finalists

  • Accelerating Growth with Account Based Marketing: Adobe, Cisco, Fujitsu, Juniper, Wipro
  • Building Brand Differentiation: Deloitte, EY, HCL, IBM, Vodafone
  • Delivering an Omnichannel Customer Experience: Avanade, Cisco (2 programs), HCL, Optum
  • Driving Business with Thought Leadership: Cognizant (2 programs), Deloitte, Infosys, PwC, SITA
  • Enabling Sales for Deeper Customer Engagement: CSC, Dell Services, HCL, IBM (2 programs)
  • Ensuring Customer Success: Accelya, Cisco, Misys, SAP
  • Increasing Marketing Agility to Maximize Impact: Avanade, Cisco, CSC, Dell Services, PwC

“One of our newest categories, Increasing Marketing Agility, will help bring this emerging marketing mandate more to the forefront. The finalists in this category exhibited how marketing is reaping the benefits from adopting agile practices and approaches to improve marketing programs and business results,” said Munn.

SMB Finalists

In addition to the seven thematic categories, this year’s program includes a new focus on small and medium-sized businesses (SMB), with two special awards for the top SMB programs.

The finalists for the special awards to small and medium-sized businesses are:

  • Accelya, Datavail, North Highland, PM Solutions, TELUS

Awards Ceremony on November 1

An international panel of marketing executives and experts will select the winners over the next two months. ITSMA will announce and honor the winners (two per category) at a special awards ceremony during ITSMA’s 23rd Annual Marketing Conference: Marketing Vision 2016, on November 1, at The Charles Hotel in Cambridge, Massachusetts. 

Some of the winners will also speak at the two-day conference, along with senior marketing executives and industry thought leaders from ANNUITAS, Harvard Business School, IBM, Inverta, Microsoft, Optum, Oracle, PwC, THINKstrategies, VAYOMAR, Xively by LogMeIn, 6sense, and senior subject matter experts at ITSMA.

Learn more about ITSMA’s Marketing Excellence Award at https://www.dev.itsma.com/marketing-excellence-awards/ 

For more information about ITSMA’s 2016 Annual Marketing Conference, visit: https://www.dev.itsma.com/event/marketing-vision-2016/.


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