vincent rousselet

Vincent Rousselet

Vice President, ITSMA

Vincent is an experienced B2B marketer and strategist who has worked for and advised a number of blue-chip organizations in media, high tech, telecoms, and financial services in Europe, America and Asia.

As a vice president with ITSMA, based in London, Vincent provides practical experience and insight to members and clients on a wide range of topics from strategy formulation, market intelligence, go-to-market planning, brand positioning, campaign management, value proposition development, storytelling, account-based marketing, analyst relations, and more.

During his time as a managing consultant at PA Consulting, he launched the first interactive TV services in Scandinavia for Telenor, under a separate branded division. Vincent worked for BT for five years, where he launched one of BT’s most successful B2B telephony packages.
He then joined Fujitsu where he was in charge of the development and deployment of the corporate strategy outside Japan. This included long-term planning and a deep appreciation of Asian macro-economic trends.

He left Fujitsu in the summer of 2012 to set up his consultancy, advising global organizations on strategy, proposition development and marketing. Over the winter of 2012/2013, he served as the CEO of the Strategic Planning Society. He joined Amdocs in October 2014 as VP, Market Insight & Strategy, masterminding the brand repositioning of the organization.

Vincent is the author of a number of published case studies, articles, blogs and reports on international strategy and customer value. He has taught strategic service marketing for three Masters programs at ESSEC (where he graduated in 1991) and Institut des Sciences Politiques in Paris. Vincent is a frequent speaker at conferences and industry events, with recognized facilitation and moderation skills. He is a lifetime Fellow of the Strategic Planning Society.







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