Rob is a big picture thinker and strategist who lends his extensive experience in thought leadership, customer engagement, and account-based marketing to clients in developing new approaches to build market leadership. He is responsible for ITSMA’s global membership community that brings together senior marketing leaders to advance the knowledge and practice of strategic B2B marketing. He also leads the ITSMA Thought Leadership Council, oversees a number of research studies and publications, participates in consulting and training projects, and heads the company’s own marketing efforts.
Before rejoining ITSMA for the second time in 2016, Rob led thought leadership and other marketing programs for PTC Global Services. Prior to PTC, he consulted with a wide range of technology and professional services firms on marketing strategy, thought leadership, customer collaboration, and other issues. Before succumbing to the lure of high tech in the late 1990s, Rob ran a variety of international media and education programs, and he continues to serve on several nonprofit boards today. He has a BA in American History from the University of Pennsylvania and a Master’s degree in Political Science from MIT.