julie schwartz

Julie Schwartz

Senior Vice President, Research & Thought Leadership


Julie is a leading researcher and the powerhouse behind ITSMA’s research and thought leadership on B2B services and solutions marketing. She originated, and continues to manage, all of our research, including benchmarks, models, frameworks, and assessments on a wide range of subjects. She also pioneered ITSMA’s widely regarded annual study, How Buyers Consume Information. In addition, Julie leads consulting engagements and custom projects for individual members and clients. She is a Buyer Persona Certified Practitioner and Net Promoter Certified. Her clarity, candor, and integrity are highly valued by colleagues and members alike.

Prior to joining ITSMA in 1996, Julie held senior roles with State Street Research, Dataquest, The Ledgeway Group, and MEDITECH. Julie earned a Bachelor of Science degree from the University of Pennsylvania, where she graduated summa cum laude and was elected a member of Phi Beta Kappa. She also has a Master of Science in Management from the MIT Sloan School of Management, where she was named a Seley Scholar.

NPS Certified            Buyer Persona Certified Practitioner

LinkedIn: https://in.linkedin.com/in/julieschwartzitsma
Twitter: @julieitsma



Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership