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Developing a Differentiated Story for your Brand in Six Lines

July 6, 2016 @ 12:00 pm - 3:00 pm EST

  • Training, Event, Europe
  • One Alfred Place, London, WC1E 7EB

 

Please note: Participation is limited to a nominated ‘High Performer’ from each ITSMA Europe member company. If you would like to register or discuss who might be eligible to participate from your company, please contact Victoria Monger at vmonger@itsma.com or call +44 (0) 7971 398968.


Overview

Telling your company’s story clearly and simply is challenging. Imagine being able to tell a differentiated story for your brand in just six lines…

Most technology suppliers find that their solutions are too complex to be simply explained, but the ‘simple’ truth is out there. Join us for an extraordinary brand storytelling workshop. Nigel Markwick  and Kate Manasian from strategic brand company, Manasian & Co., will explain how to find the simple truths within your business, to express them clearly, and use them to engage the people that matter.

Nigel and Kate will give their thoughts on what they see as the unnecessary constraints organizations place on themselves when telling their stories, and will explore whether a ‘B2B’ frame of mind gets in the way of strong positioning statements and clear communications.

Delegates will work through a series of exercises to develop simple, concise stories for famous brands, and then their own brand or proposition – stories that can be told consistently inside the company, and beyond.

This is a rare opportunity to channel your creative thinking, working with a peer group. We’ll get you to think about what companies stand for, and what makes them different, in a truly fun session.  You’ll leave being able to apply that same thinking back at the office.

The Masterclass will take place over a light buffet lunch.


 

Presenters

Nigel Markwick

CEng MIET MBA DIpM BSc, Manasian & Co.

Nigel has over twenty years experience advising organisations on how to get the most out of their brands. He started his career as an engineer designing spacecraft, after growing up in a home full of emerging technology – the deal was you could only play games on the home computer if you coded them yourself.

Full bio

Kate Manasian

Managing Director, Manasian & Co.

Kate Manasian is an American who has worked for over 25 years as a strategic brand consultant. She was a director and owner of Wolff Olins, one of the world’s leading branding agencies. She launched Wolff Olins’ US business in 1997, commuting between New York and London for five years. In 2009, Kate formed her own company, Manasianandco, where she continues to work with clients at board level advising on strategic brand issues.

Full bio

Beverley Burgess

Senior Vice President and ABM Practice Lead, bburgess@itsma.com

Bev is an industry expert in marketing technology services and literally wrote the book on it (Marketing Technology as a Service, Wiley 2010). She is best known as an authority on Account-Based Marketing (ABM), being the first to classify it when developing the approach jointly with several clients. Today she leads ITSMA’s ABM practice and global ABM Council, as well as all of ITSMA’s activities in Europe.

Full bio

Registration

Participation is limited to a nominated ‘High Performer’ from each ITSMA Europe member company. If you would like to register or discuss who might be eligible to participate from your company, please contact Victoria Monger at vmonger@itsma.com or call +44 (0) 7971 398968.

 

Venue

One Alfred Place, London
One Alfred Place, London, WC1E 7EB,
Venue phone
+44 (0)20 7000 1999
Venue website
www.onealfredplace.co.uk

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