Custom Research ›

Data and insight should drive decisions: Do you have the research you need?

Optimizing research for insight-led marketing requires overcoming three fundamental challenges.


Designing research for maximum insight


Accelerating execution to minimize time and risk


Applying insight to decisions and action

Insight-led marketing… drama-free
With the custom research team at ITSMA, you get the data, analysis, and insight you need… without the hassles and drama that so often intrude on the process. We know your business; we know what works best; we’re passionate about results; and we’re truly flexible in the way we work.


Recent projects

  • Global “voice of the client” research to help prioritize investments to improve client relationships
  • Executive interviews at strategic accounts to help shift perceptions from vendor to strategic partner
  • Market assessment to support development of new, multi-tiered, value-based offering architecture
  • Internal and external stakeholder research to create a baseline and plan to improve positioning and reputation
  • Development of buyer personas to strengthen marketing and sales for new solutions

Focus areas

  • Satisfaction and loyalty (we’re Net Promoter-certified)
  • Brand awareness and perception
  • Buyer persona development
  • Competitive analysis and positioning
  • Benchmarking and best practice
  • Service and solution portfolio assessment
  • Messaging and value proposition testing
  • Voice of the customer

Want to commision research to solve your marketing challenge?

Contact Julie Schwartz or use our Contact Form.



Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership